Our vision is to educate local music artists and industry professionals about the current and emerging realities of the ever-changing new music environment – with a focus on planning, networking, digital distribution, social media, and marketing.
Our goal is to see local music artists and music industry professionals become sustainably successful on the global stage.
Our goal is to help our participants to be properly prepared for their career in the international market and armed with a developed career plan.
We will do this by bringing artists and mentors together over three days to learn and share their experience with industry leaders and each other.
They will also get to know - and build bonds with - their contemporaries and peers, while being introduced to leading professionals from around the world, who will support them beyond the seminar itself.
"If the world is your market, you must exhibit behaviour that is world class."
So, with the world being your market, how will you get to the world?
You need to know your work
You need to know your audience
You also need to understand where to find your audience.
You need to have an idea of where you will get paid.
Sometimes these factors are connected, and sometimes they are not.
The seminar and workshops will guide you through the many pathways to both the audience and finance.
The focus will be on the ever-changing digital world and the subsequent global marketplace that has expanded in its wake. We will address independent digital distribution, social media audience building and service, while also candidly addressing international industry expectations
The seminar will provide participants with the tools needed to be able to plan their own path forward. Participants will be equipped with ideas to develop their career plan so as to forge their way in the international market.
The reality of the work will be demonstrated with a live showcase from the artist mentors.
“I’m so happy that I had a chance to be apart of it.”
Data Scientist - Guest
The You’re The Future of Music Seminars with Manu Taylor was a transformative artist educational experience. I was introduced to the many facets of Maori creativity and it really opened my heart. I’m so happy that I had a chance to be apart of it. It was my first time in New Zealand and it was such a magical experience.
ny opportunity to be together and learn together is hugely welcome.”
The reality of the NZ music industry is such, that in the last decade or so that I’ve been managing my brother Tiki Taane, the opportunities to upskill or learn are few and far between, therefore always greatly appreciated.
There is no existing Music Management course or education programme available in Aotearoa for people who would like to learn this side of the mahi. Pretty much, as NZ artists (and certainly as Maori artists), aside from occasional industry forums and sessions, we learn on the job, and it’s a case of sink or swim (hence why there is a huge lack of us nationwide).
The other reality is, that while there is a lot of support and love amongst us nationwide as artists and whanau (family), as music managers we are typically working at home from our computers and phones, in an isolated environment, and hence the reason any opportunity to be together and learn together is hugely welcome.
So yes, as you can guess, it was awesome to be reconnected with whanau as well as to meet new whanau, to be inspired by our manuwhiri (guests) from overseas, and in the beautiful rohe (area) of Ngati Whatua ki Kaipara. Safe to say we all left our first day with our minds pretty blown. I’m now back at the hotel with homework on my mind lol and feeling amped to return for more in the morning!
“The level of mentorship and experience was highly valued.”
A highlight was the implementation of kaupapa driven values such as kotahitanga and whanaungatanga. Creating a space where every voice is valued allowed for diverse perspectives and a community-centric approach.
The level of mentorship and experience was highly valued. Having direct access to knowledge from industry experts ensured that the information was relevant, current and well informed.
Having smaller focus groups fostered high quality discussions and encouraged a non-threatening and open environment. The approach also fostered a higher relational value between participants.
Holding the event at a rural location was another highlight as it broke down the stereotypical confines of a typical workshop venue.
What is the workshop?
A hands-on professional development of the creative sector - mentors and industry leaders sharing their experiences to educate and instruct creative people across music.
A three-day workshop on the current music industry and how to navigate and to operate within it. The goal is to develop a plan for a creative work to go out into the world and achieve what you have envisioned.
Who is it for?
Artists, Managers and Music Industry Professionals
10 -20 people each seminar. Managers and support people with creative talent or individuals will be invited to attend.
We will also have a registration process for those that want to be involved who are not directly awarded a place.
How will we instruct participants?
Over two days of lectures, workshops, and discussions, the artists will develop their professional skills by way of interaction with industry leaders and their peers, with a focus on addressing the big issues around the music industry and understanding how to navigate them.
What will the workshops consist of?
The focus will be on the ever-changing realities of the music industry business - in particular, the digital music world and the subsequent global marketplace that has expanded in its wake.
We will hone in on independent digital distribution, social media audience building, and live performance and recording; while also candidly addressing international industry expectations.
How do we select participants?
The ten seminar participants will be invited to participate with each seminar.
1. International Fitness (Diversity, direction and making decisions for the future)
This seminar will be open to registrations of interest from the general music industry and to invited participants recommended by our industry partners
2. Maori Creativity (Pathways, plans and making real progress)
This seminar will be open to registrations of interest in Maori creativity. Maori artists will also be invited based on their success so far as artists and managers. This seminar is to speed up their professional development and support them in their work moving forward.